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After following Iggy's link to

April 5, 2005 | 12:18AM  | maudie dot b - gmail d c | 

After following Iggy's link to this post over at Poker Pages, I cruised around and read some more from this delightful writer - Amy Calistri. The excerpt below is from her article Protecting Your Assets and is priceless:

While we often talk about protecting your hand in poker, there really should be more emphasis placed on protecting your butt. Your butt is a crucial poker ass-et (or in my case, ass-ette). We literally play by the seat of our pants; our very livelihood depends on it. While most athletes complain about bench time, we live there.

Preparation H Commercial: Take One:

Reflecting on my newfound appreciation of the hind region, I think the hemorrhoid cream company, Preparation H, is missing out on the marketing campaign of a lifetime. Poker players have to be the sweet spot in their target market. And what better "pain in the ass" spokesman could you find than Phil Hellmuth?

You see Phil Hellmuth checking into a hotel.

The desk clerk says, "Good luck in the tournament this week, Mr. Hellmuth."

You see Phil enter his room and unpack his toiletry kit in the bathroom. He pulls out a tube of Preparation H.

The next scene shows Phil playing heads-up in the tournament. Phil looks confident, while his opponent squirms uncomfortably in his chair.

In his post victory interview, the interviewer asks, "Phil, you have 9 World Series of Poker bracelets and won today's tournament. What would you say is the most important element of your game? What gives you the edge?"

Phil looks into the camera with a twinkle in his eye and says, "I'd have to say it is preparation."

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